Guest Blogging

If you’re like me, your blog is more of a hobby than any form of replacement to your full-time job. As you’re also working full-time, it can be hard to give your blog as much attention as it deserves.

It’s important to add new content to your blog periodically as the longer your blog remains static, the more likely both your regular readers and search engines themselves will lose interest and your blog could start to drop in search rankings.

An alternative to writing new content yourself is to encourage guest blogging. Guest blogging is fairly common and is a great way to add some diversity to your content and provide a refreshing point of view, not to mention give you a break from adding new content yourself. Depending on your relationship with the guest, you could even carry out a ‘trade’ in that you create a post for their blog and they create a post for yours.

Within some blog hosting services such as WordPress, you have the ability to create new user profiles. Simply create a user profile for your guest and you can allow them to log in and publish their post.

Guest Blogging

There are certain levels of access that you can provide so you don’t have to worry about your guest interfering with other blog settings or your own posts.

Summary of WordPress User Profiles

  • Super Admin – Someone with access to the blog network administration features controlling the entire network (See Create a Network).
  • Administrator – Somebody who has access to all the administration features
  • Editor – Somebody who can publish and manage posts and pages as well as manage other users’ posts, etc.
  • Author – Somebody who can publish and manage their own posts
  • Contributor – Somebody who can write and manage their posts but not publish them
  • Subscriber – Somebody who can only manage their profile

The user profile name usually appears at the top of the blog post. Of course, you can always ask your guest to provide you with the content in a document format so that you can post the content yourself and credit them within the post instead (or simply create a second user profile and switch the ‘author’ information to that user before you publish the content).

How can I encourage guest blogging

Obviously the first step in encouraging posts from other bloggers is to have a blog that is well put-together and would be a desirable place for others to want to post their content.

To encourage requests from guest bloggers, you could:

  1. Create a page on your blog with information on how visitors can contact you if they would like to guest post, as well as some information on what’s in it for them (usually some form of recognition through an ‘Author Bio’ section within the post and/or a link to the guest’s own website).
  2. Visit some blogs that you like and leave a comment on a blog post, or contact the blogger via other means, asking if they would like to post on your own blog (obviously provide a link to your own blog as well).
  3. Keep writing good content! If you build a successful blog and make it easy for people to contact you, you may find that other bloggers start getting in touch to request a guest post without you doing any extra work.

What should I look out for?

For many of us, our blog is ‘our baby’ and we can be nervous about posting content from other people. If another blogger contacts you asking if they can write a guest post for your blog, there’s no harm in asking a few questions before you agree. Find out exactly what sort of post they have in mind for your blog – try to only post content that is a good ‘fit’ for your blog – and also make sure that the guest has a good grasp of the language your audience speaks as well as a good level of competence when it comes to writing.

It’s a good idea to request to see some of the writer’s other work before you accept them as a guest on your own blog.

As an example, check out some of the guest posts that have been posted on my other blog, NZ Raw, recently. Here’s one titled ‘5 Best Spots in New Zealand to Spend Your Christmas Holiday‘. As I’ve posted travel articles of my own before, this type of post isn’t out-of-place on my blog. It’s also well worded and features a link to a reputable business.

Here’s an extract …

5. Auckland – Everything and More
If you are limited for time on your holiday to New Zealand, Auckland offers all of the above in the one place. Sail, surf or swim in the sun and if it’s shopping you are after, you have definitely come to the right destination. With it’s great food, wine and diverse arts and culture, you won’t have time to relax if you want to accomplish everything this dynamic city has to offer.

Discover your sense of adventure or meander amongst the vineyards when visiting New Zealand for Christmas. It truly has experiences to please everyone and when your friends and family receive their christmas cards this year, they will wish they were there too

So make sure your blog is tidy and up to date and then start having a look around for people with blogs similar to your own. Get in touch, give them a link to your blog, and see if they’d like to provide a post or two as a guest.