How to track scans on a QR Code

Ok lots of people – marketing professionals and digital specialists included – will mock me for talking about QR Codes. QR Codes are something that it’s just easy to hate. They look ugly and people holding up their phone to scan a QR Code in public are easy to take the mick out of, but I genuinely believe QR Codes serve a purpose. Although only if they’re used in...

Guest Blogging

If you’re like me, your blog is more of a hobby than any form of replacement to your full-time job. As you’re also working full-time, it can be hard to give your blog as much attention as it deserves. It’s important to add new content to your blog periodically as the longer your blog remains static, the more likely both your regular readers and search engines themselves will lose...

How can I take my blog to the next level?

I’ve received a question from a blog writer by the name of Lorena. Lorena has hit a stage that millions of blog writers hit around the world – that point where you’ve managed to get through the first barrier (of choosing to carry on with a new blog rather than let it become neglected) and you’re writing reasonably regular posts but you’re just not seeing the number of visitors...

Facebook Launch new Facebook Page Admin Tools and Roles

Some great news for those responsible for managing a Facebook Page. Today, Facebook have announced some new tools for admins. One new function allows a Facebook Page owner to set different permissions for various Page admins (many blog owners will already be familiar with this concept). A second function allows you to schedule a Facebook post up to 6 months in advance and at up to 15 minutes frequency....
Businesses and Brands on Pinterest

Businesses and Brands on Pinterest

In the last year, Pinterest has really taken off as a unique and visually entertaining photo and image sharing service. Even without uploading any images yourself, you can quickly put together some pinboards of the things that interest you. Pins contain an image, a short description (which can contain clickable hashtags, and links in itself) and a link to the source. It’s that last feature – the link –...
Top Websites for Instagram Lovers

Top Websites for Instagram Lovers

Now that Instagram has finally launched an Android app (thereby upsetting all the iPhone users who are used to exclusivity) I’ve been able to finally have a play and figure out what all the fuss is about. Fair enough. It’s a great app for those who lap up anything related to visual eye candy and, so far at least, it’s entirely free of ads or ‘sponsored stories’ (i.e. other...