Jan 12, 2012

I’ve decided I’m going to run a bit of a tips series on here. It’ll primarily be aimed at those that are in some way responsible for any online aspect of a small to medium business. Reason being, there are so many Social Media channels out there and the documentation that goes with each can be very lengthy and cumbersome (yes I spelt it right)....

Nov 8, 2011

Google+ have finally launched Google+ Pages. Like Facebook Pages, these are ‘profiles’ that are intended for businesses, brands and other similar indentities, rather than individual people. Perhaps to avoid the mad scramble for vanity URLs (i.e. website addresses that contain the brand name such as facebook.com/nzraw), Google appear to be identifying...

Oct 30, 2011

I wanted to write this post simply because I’ve just come across a service called Howcast for the first time and I’m quite excited about what they’re doing. It’s also a good opportunity to rave a little more about Foursquare, a check-in service that I happen to be quite partial to. Rather than just providing another video sharing service...

Oct 27, 2011

Nope, it’s not an app, a paid-for service or any kind of automated-posting-spam. EdgeRank is the alogirthm that can have a strong influence on whether your Facebook updates get seen by others. If you have a Facebook Page for your business, you have an obligation to post updates that your followers and fans would like to see in their own news feeds and even...

Oct 15, 2011

For me, there’s always a slight sense of guilt when drinking European beers. I do love them, particularly great beers like Leffe, Peroni and Kronenbourg, but at the same time I know that there are so many fine beers brewed right here in New Zealand and you can never feel guilty when buying home-grown. That’s why I love it when New Zealand breweries...

Sep 21, 2011

I remember first speaking to a colleague about foursquare. I was particularly excited about it but was having a hard time explaining it. “What’s in it for me?” he said. “Well … as well as finding out what’s good near you, you get badges and mayorships and …” “Badges and mayorships? What do they give...