Apr 16, 2009

The NZ Herald today reported that a real estate firm has been fined $7,500 for breaching the Fair Trading Act, following a case in December last year where an agent, let’s call him Tim because that’s his name, was sentenced for advertising a property as “buyer enquiry over $380,000″ when he knew the vendor would accept no less than $400,000. This...

Apr 16, 2009

I have now established myself in the world of Twitter: www.twitter.com/marklincoln Yes that’s right. The Prime Minister of Australia is now following yours truly. (I bet he’s waiting for me to post right now)...

Apr 16, 2009

Ok, so we all know that first impressions count. What we aren’t all lucky enough to find out is the full extent of the impression we create. I have always felt that I leave a good first impression; I dress well, I smile, I’m polite, I’m friendly without being over friendly and I listen carefully without making the speaker worry that I’m trying to control...

Apr 16, 2009

In my previous blog entry, I highlighted the importance of being aware of the conversations that are taking place on the internet about your company. This week, I take a more personal angle; what does the internet say about you? The danger of so called “personal” online social content is that if you’re not clued up with the site’s particular security...

Apr 16, 2009

Beware! Your average Jo(e) Bloggs has found their voice! As Simon from iJump told me, “Caveat emptor (buyer beware) is dead”. As you sip your coffee and read this, thanks to social networking sites like Facebook, Twigger, Digg, myspace and a million blog entries, a magnitude of potential buyers could be discussing your product or service without you knowing...