Ok ok, first off let me be the first one to point out that yes, I am biased because yes, I do work for the company that I’m about to rave about. Unfair favoritism? Yes. Don’t like it? Make your own blog!
So anyway, at Hot Pyjama Productions, we get a lot of people come to us with a logo that they’ve already had created elsewhere at a low-cost price. The logos tend to be made by friends of theirs that know a bit about graphic design (you know, the sort that make their own Christmas Cards each year) (Ed: Yeah I do that).
The logos often look fairly generic. Yeah ok, they suit a purpose but there’s nothing particularly unique about them. But, the reason these people then come to Hot PJ is: the client has had to use their logo for the first time for an actual business use – e.g. they’re getting a sign made and need to supply their logo file to the signwriter or they’re getting some business cards printed and need to supply their logo – and they hit a problem. (read full article at www.marklincoln.co.nz)
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