Livvy Marketing

Livvy Marketing BlogLivvy’s Marketing Blog, or LivvyMarketing’s Blog as it is more accurately titled, is a marketing blog by Livvy. The blog is hosted on WordPress and provides Livvy’s opinion and advice on marketing for businesses in New Zealand.

About the author

Livvy is a popular Social Media user and is well experienced on the use of Twitter and Facebook for small businesses from a New Zealand perspective. She regularly Tweets and recently visited the Social Media Junction conference so is clued up on the latest practices.

What you’ll find on the blog

Livvy’s marketing blog is exactly that – a blog about marketing. However, unlike many other business blogs, Livvy offers a more hard-hitting and personal opinion on the ethics of marketers and marketing for small businesses in general.

The latest post is titled ‘No security blanket for SMEs with social media’. It’s a great post about how New Zealand businesses are using social media. Or rather, it’s a great post about how New Zealand businesses are using social media badly! Here’s an extract on a topic that really bugs me as well (formatting is my own):

One major mistake that I keep on seeing time and time again is small businesses creating a Facebook page by setting up their profile as a personal profile instead of a fan/business page.  This error and its possible consequences are not great as Facebook are continually banning businesses from doing this. It doesn’t matter if a business tries to play innocent as if they actually read the terms and conditions for setting up a profile they would know they were not complying. Mobilize Mail have recently done some research on New Zealand businesses on Facebook. They found that almost 90% of the businesses they surveyed were using a personal profile to promote their business!

What else might you find on the blog? Ok well not much at this stage! Livvy says that the blog is quite new but hopefully she continues to write.

Worth subscribing to if…

… you manage a small business in New Zealand and you’re interested in hearing about modern marketing techniques from a personal perspective.

  • Daria

    This is a big problem with businesses using Facebook and the other big issue is Facebook continually changing what you can and cannot do as a business on Facebook. They really need clear do’s and don’ts and to update businesses accordingly.

  • Thanks Daria and you’re right. Facebook seem like they’ve done the typical ‘Get it out there and THEN figure out exactly how it will work as people encounter problems’.

    For more of Livvy’s post on it and to join the conversation on her blog, head here:

    http://livvymarketing.wordpress.com/2010/10/20/no-security-blankets-for-smes-with-social-media/#comments

  • I have to agree with Daira, the more FB becomes a medium for businesses the high the need that we have to start setting some standards. Cass Toyne

  • I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Great work!